Ivan Ajdukovic

As an Associate Professor at Burgundy School of Business (BSB) in Dijon, I specialize in applied social psychology and behavioral sciences. My research explores human behaviors related to sustainability, resource conservation, and intergenerational cooperation.

Currently, I'm contributing to the Horizon Europe project ForestAgriGreenNudge and the ANR-funded Be-Aware project, focusing on how behavioral research can support environmental decision-making.

My academic publications examine motivational factors influencing sustainable behaviors and intergenerational resource management.

In teaching, my courses include social psychology for management, research methodology, artificial intelligence, and business applications of augmented reality. I also coordinate business simulations to associate theoretical concepts with practical managerial skills.

Beyond academia, I create 3D, Augmented Reality (AR), and Virtual Reality (VR) applications, both for research purposes and practical business use cases.

As Lab Manager at LESSAC (Laboratory for Experimentation in Social Sciences and Behavioral Analysis), I handle the lab’s technical systems and equipment, maintaining the optimal conditions for behavioral experiments. I also work to improve daily operations and provide better tools for researchers.

Research

Research Projects

• (2024–today) Participating in the ForestAgriGreenNudge project (HORIZON European research project), Burgundy School of Business
• (2022–today) Contribution to Be-Aware ANR, INRIA Bordeaux (BIVWAC) - ESSEC - CIRED - Burgundy School of Business
• (2012–2014) Collaborator in the "Synergie Bâtiment-Occupants" research program, Elithis-Ademe-PUCA
• (2010) Research report for Veolia Environnement Recherche & Innovation: "Rapport de recherche sur les leviers d'action favorisant l'adoption de comportements pro-environnementaux" (Ajdukovic, Rodrigues, Bourg, Girandola)

Academic Publications

• Ajdukovic, I., Spiegelman, E., & Sutan, A. (2025). Motivational levers for the preservation of an intergenerational common resource: an experiment. Ecological Economics, 230.
• Ajdukovic, I., Gilibert, D., & Fointiat, V. (2019). Structural confirmation of the 24-item Environmental Attitude Inventory. Psyecology, 10(2), 184–216. [preprint]
• Ajdukovic, I., Spiegelman, E., & Sutan, A. (2019). Égoïste maintenant, ou altruiste (pour) demain ? Stratégies inter vs. intra générationnelles pour la conservation d’une ressource commune. Revue Économique, 70(6), 1153–1168.
• Ajdukovic, I., Max, S., Perchot, R., & Spiegelman, E. (2018). The Economic Psychology of Gabriel Tarde: Something New for Behavioral Economics?. Journal of Behavioral Economics for Policy, 2(1), 5–11.
• Ajdukovic, I., Gilibert, D., & Labbouz, D. (2014). Confort au travail : Le rôle de l'attachement et de la personnalisation dans la perception de la qualité de l'espace de travail. Psychologie du travail et des organisations, 20(3), 311–327.

Academic Conferences (selection)

• Ajdukovic, I. (2025, June). Visualization Project : How to lower the gap between our behaviors and their consequences. Be·aware Seminar, Bordeaux, France.
• Ajdukovic, I. (2025, April). Introducing B:BrAIn and a tool to assess the impact of artificial intelligence on people's behaviors using oTree. 14th SEET Conference, Dijon, France.
• Sutan, A., & Ajdukovic, I. (2024, June). It's better when I see you: using AR visualizations to avoid stereotypes about board members' selection. 14th Conference of the French Experimental Economics Association, Grenoble, France.
• Jansen, Y., Assor, A., Dragicevic, P., Ferron, A., Prouzeau, A., Hachet, M., Le Gallic, T., Ajdukovic, I., Montagner, E., Spiegelman, E., & Sutan, A. (2023, April). An Interdisciplinary Approach to Designing and Evaluating Data-Driven Interactive Experiences for Sustainable Decision-Making. Workshop on HCI for Climate Change at CHI 2023, Hamburg, Germany.
• Ajdukovic, I. (2022, August–September). Sharing a common pool through different generations : A follow-up of three studies. Economic Science Association (ESA). Bologna, Italy.
• Ajdukovic, I. (2019, September). Inter vs. Intra Generational Public Good Game. Economic Science Association (ESA). Dijon, France.
• Ajdukovic, I., Spiegelman, E., & Sutan, A. (2019, February). Selfish now, or altruistic (for) tomorrow? Inter vs. Intra-generational strategies for the preservation of a common resource. 10th SEET Conference, Ibiza, Spain.
• Ajdukovic, I., Sutan, A., & Spiegelman, E. (2018, June). What's wrong with the generation? Inter-versus intra-temporal identification and conservation of public goods. 9th International Conference of the French Association of Experimental Economics, Nice, France.
• Ajdukovic, I., Gilibert, D. (2015, May). Quand norme pro-écologique rime avec efficacité… mais quelle écologie ? Et quelle efficacité ?. Journées Thématiques de l'ADRIPS : Normes en question(s), Metz, France.
• Ajdukovic, I., Labbouz, D., Gilibert, D. (2013, November). Workplace Comfort: The role of attachment and personalization in the perception of workspace quality. Colloque international sur le confort au travail, Paris, France.
• Labbouz, D., Ajdukovic, I., Verlhiac, J-F., Bonnefoy, B. (2013, November). Relationship between organizational justice and employees’ perceptions of comfort at work. Colloque international sur le confort au travail, Paris, France.
• Ajdukovic, I., Gilibert, D., Castel, P. (2013, July). La norme d’écocitoyenneté: Entre désirabilité et utilité sociale. Journées thématiques de l’ADRIPS (Jugement Social), Reims, France.
• Ajdukovic, I., Girandola, F., Weiss, K. (2012, July). Bâtiment de travail durable et éco-responsabilité: Le rôle du bâtiment et de l’identification au lieu dans le changement éco-comportemental. 9ème congrès international de psychologie sociale en langue française, Porto, Portugal.

Research Dissemination & Media

• Sutan, A., Ajdukovic, I., Hachet, M., Max, S. (2023, March 28). Déchets dans les rues de Paris: pour l’avenir, prise de conscience choc ou développement de mauvaises habitudes?. The Conversation.
  
• Sutan, A., Ajdukovic, I., Hachet, M. (2022, December 20). 546 kilos de déchets dans votre salon: et si la réalité augmentée venait au secours de l’environnement?. The Conversation.
  
• Sutan, A., & Ajdukovic, I. (2022, September). L'anticipation des comportements et ses aléas. Nuit des Chercheurs, Conférence de cloture, Dijon, France.
• Sutan, A., Ajdukovic, I., Spiegelman, E. (2021, January). Selfish now, altruistic tomorrow? Inter vs. intragenerational strategies for preserving common pool resources. Séminaire EFEC/BE - Université de Montpellier (online), Montpellier, France.
• Sutan, A., Ajdukovic, I. (2020, April 9). En temps de crise, gare au retour du bouc émissaire. The Conversation.
  
• Sutan, A., Spiegelman, E., Ajdukovic, I. (2020, March 9). "It's not OK, millennial": quand les tensions entre les générations nuisent à nos enfants. The Conversation.
  
• Ajdukovic, I. (2019, October). Voting for a tax on overextraction: a participative control mechanism in an inter vs. intra-generational strategies. Research Seminar Series (RSS), Prague, Czech Republic.
• Sutan, A., Ajdukovic, I. (2018, June 28). Femmes dans la recherche : incitations ou quotas ?. Les Échos.fr.
  

Teaching

Burgundy School of Business (BSB), Dijon, Lyon.

• Since 2022
  Augmented reality for business - with Unity (Bachelor 3)
• Since 2022
  Introduction to artificial intelligence (Bachelor 3)
• Since 2022
  Research methodology (Bachelor 3)
• Since 2021
  Data Bootcamp (Pre-Master)
• Since 2020
  Innovation Sprint (Pre-Master)
• Since 2015
  Business Simulation – modules leader (Bachelor 2/3 ; Pre-master ; Master 2)
• Since 2015
  Social Psychology for Management (Bachelor 3 ; Pre-master)
• 2019
  Experimental economics (Pre-master)
• 2016–2020
  People Management (Master 1)
• 2017
  Influences and behavior change (MBA)

University of Burgundy, Dijon.

• 2022
  Psychology of learning: conative and social factors (Second-Year Undergraduate Level)
• 2015–2020
  Lecture: "Behavior Change" (First-Year Undergraduate Level)
• 2014
  Tutorial: Social Psychology (Bachelor 1)
• 2011–2012
  Tutorial: “Experimental Design” (Bachelor 3)

Portfolio

Here are some examples of Unity projects I have worked on.

There are also the various (and very secondary) projects I programmed during the Unity Junior Programmer Certification.

Experience

Qualifications

Academic Background

Certifications